Title: Blockbuster, Hoping to Reinvent Itself, Files for Bankruptcy
Author: MICHAEL J. de la MERCED
Periodical: The New York Times (Online)
Due to their large amount of debt and struggle against competing companies, Blockbuster has decided to file for bankruptcy. By doing this they hope that they will be able to recreate themselves to be a stronger competitor against the leading video rental companies such as Netflix. It will also eliminate most of their $1 billion debt. I think that if Blockbuster succeeds in making their company better and more appealing to consumers, it may regain its spot as one of the leading movie rental companies. To become more like their competitors, Blockbuster had begun to improve it's Internet and mail based part of their company. I think it is essential that they continue to improve these to attract more customers. The reinvention of Blockbuster will influence the movie rental business and create more competition for these companies.
No comments:
Post a Comment