Business Article

Title: To Win Over Users, Gadgets Have to Be Touchable
Author: Claie Cain Miller
Periodical (Online): The New York Times

In these modern times it has become apparent that people around the world have found technology with the touch screen feature to be more appealing. This type of feature has been more widely introduced throughout the last few years through devices such as the iPod Touch/iPhone, GPS, e-readers, and a number of similar gadgets. This new
innovation has changed the way we live our day-to-day lives. Touch screens eliminate the need for keyboard and mouse, therefore detracting from the necessity for skills
associated with these devices.
The invention of the touch screen feature is a turning point in the technological and business world. It creates a greater ease in the use of technology especially the more commonly used handheld devices. Using touch screens is noticeably more instinctive and less time consuming. This innovation can greatly benefit the business world but may also hurt companies that do not use this technology to their advantage.